Rocco Polito is a multidisciplinary creative from Montreal, Canada, where he still currently resides. Initially embarking on a career in finance, Rocco made the move at 24 years old to pivot into the footwear industry, driven by a passion for design and creativity. Over the past decade, he has collaborated with brands such as Ralph Lauren, Adidas, Gap, Aldo, Roots, and more.

It was in 2018 that he started working with Toronto-based fashion and lifestyle brand "Libero" (Libero means "free" in Italian), which is a brand that he is now the co-creative director of. Libero is best known for its "Le Mans" jacket, which was inspired by the 1971 film "Le Mans" and has been a staple for the brand since its launch.